ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Is an excessive focus on cost limiting digital innovation in B2B?"
Episode Synopsis
This week on the Friday 15, Andy & Brian talk about the advantages and disadvantages of B2B organizations taking a cost-centered approach to investment.
While there are certainly benefits of focusing on cost (risk reduction, for example), when we polled our community 83% said that a cost-focused approach negatively impacted competitiveness.
How should companies balance the need for running a predictable business with the need to continue to invest in innovation?
While there are certainly benefits of focusing on cost (risk reduction, for example), when we polled our community 83% said that a cost-focused approach negatively impacted competitiveness.
How should companies balance the need for running a predictable business with the need to continue to invest in innovation?
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