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Listen "How do you measure the complete impact of eCommerce in B2B?"
Episode Synopsis
This week on the Friday 15...
Andy and Brian speak with Deidre Peters, Head of Digital eCommerce at Boston Scientific about how they measure the impact of eCommerce on their entire business. She shares insights in the metrics they look at, and how they were able to tell the full eCommerce story to senior leadership.
Andy and Brian speak with Deidre Peters, Head of Digital eCommerce at Boston Scientific about how they measure the impact of eCommerce on their entire business. She shares insights in the metrics they look at, and how they were able to tell the full eCommerce story to senior leadership.
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