Has the Composable Commerce approach run its course?

12/09/2025 26 min Episodio 97
Has the Composable Commerce approach run its course?

Listen "Has the Composable Commerce approach run its course?"

Episode Synopsis

This week, Andy & Brian look at whether there is a future in so-called "composable commerce" or if both tech providers and buyers need to adapt.  Should retailers be in the business of building tech?  And do tech providers need to re-think their approach and offer solutions that offer a mix of pre-built modules and flexibility?  Or is this all the wrong way of thinking about it?