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Listen "Do Marketplaces Resolve or Complicate Channel Conflict?"
Episode Synopsis
In this week's Friday 15, Andy & Brian talk about the role marketplaces play in alleviating (or causing) channel conflict.
The big takeaway is that manufacturers need to accept that they simply need to be where their buyers buy, and that they can no longer push buyers into the channels that the manufacturer wants to use.
The big takeaway is that manufacturers need to accept that they simply need to be where their buyers buy, and that they can no longer push buyers into the channels that the manufacturer wants to use.
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