This week, we unpack the gap between using AI and governing it. From the five orders of AI maturity to why so few brands have reached the Constitutional layer required for scalable, auditable systems, we explore what it takes to build AI you can trust. You’ll hear lessons from recent brand failures, the risks of ungoverned automation, and how emerging tools from Meta signal where AI-driven partnerships and content oversight are heading. Today’s CMOs don’t just need AI fluency they need AI governance engineered into the core of their marketing ecosystem.

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