Over the past few years, we’ve seen a rise in companies using relationship-based marketing to connect more deeply with customers. It was used during the pandemic and it’s seeing a resurgence now, as the economy is facing a recession.  But here’s the problem… companies haven’t been using it consistently.If you focus on implementing relationship marketing strategies year-round, not just when times are tough, there’s no telling how your brand (and your customers) will flourish. Better yet, you can use relationship marketing to turn your brand into a unicorn.  How? Well, let’s talk about it!In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Mike Grinberg, Founder and CEO of Proofpoint Marketing, to share his top insights and strategies for relationship-based marketing. In this episode we discuss:Short-term vs. long-term strategies for building relationships with customers.3 core principles for developing relationship-based marketing strategies.The benefits of hiring marketers with business experience.How to turn your brand into a unicorn.When does relationship marketing fit best and where does it not work?Why good business depends on transparency and recognizing when you’re not a good fit. Check out these resources we mentioned during the podcast:The Master Marketer Show: https://proofpoint.marketing/podcastMixing Business with Pleasure Podcast: https://open.spotify.com/show/7xMeJLSTZiMzpa6UpXlo7o Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow Meet the Guest:Mike Grinberg, Founder and CEO of Proofpoint Marketinghttps://www.linkedin.com/in/mikegrinberg Links to content here:  https://proofpoint.marketing Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. 
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