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Marketing^AI

Por: Enoch H. Kang

AI breaks down top marketing research papers into clear, quick insights.

116 episodios disponibles

Latest episodes of the podcast Marketing^AI

Mostrando página 6 de 6

Calendar-Time Portfolios for Long-Term Event Studies 29/04/2025

Grounded Persuasive Language Generation for Marketing 29/04/2025

AI Agents and the Limits of Process Outsourcing 27/04/2025

Outsourcing Contracts: Marketing and Management Science Synthesis 27/04/2025

Outsourcing Contracts: Incentives, Risk, and the AI Agent Era 27/04/2025

Incomplete Contracts: A Framework for AI Alignment 27/04/2025

AI and the Rise of Outcome-Based Marketing 25/04/2025

Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective 25/04/2025

Stock Return Response to Marketing Strategy: A Modeling Overview 23/04/2025

Tylenol Poisonings and Brand-Name Capital: 1982 Study 19/04/2025

Event Study Methodology: A Review of Fundamental Topics 19/04/2025

Econometrics of Event Studies 19/04/2025

Event Studies and Stock Returns: A Review for Marketing 16/04/2025

Demand Estimation with Unstructured Product Data 14/04/2025

Resource-Based Theory vs. Five Industrial Organization Schools 13/04/2025

Beyond Conjoint Analysis: The Future of Preference Measurement 12/04/2025

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