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Marketing^AI

Por: Enoch H. Kang

AI breaks down top marketing research papers into clear, quick insights.

116 episodios disponibles

Latest episodes of the podcast Marketing^AI

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The Blessing of Reasoning: LLM-Based Contrastive Explanations in Black-Box Recommender Systems 02/06/2025

How Effective is Suggested Pricing?: Experimental Evidence from an E-Commerce Platform 30/05/2025

Advertising in AI Systems: Society Must Be Vigilant 29/05/2025

LLMs and In-Context Beliefs 29/05/2025

Prompt Engineering: Architecting Its Own Obsolescence 29/05/2025

Adaptive Ad Generation Using Twin-2K-500 Data 29/05/2025

Autonomous AI: The New Marketing Frontier 27/05/2025

Outcome-Informed Weighting for Robust ATE Estimation 22/05/2025

Causal Representation Learning with Generative Artificial Intelligence: Application to Texts as Treatments 20/05/2025

Nonparametric Instrumental Variable Inference with Many Weak Instruments 20/05/2025

Collider Bias from Unstructured Data Covariates 20/05/2025

The Experimental Selection Correction Estimator: Using Experiments to Remove Biases in Observational Estimates∗ 20/05/2025

Using Double Machine Learning to Understand Nonresponse in the Recruitment of a Mixed-Mode Online Panel 20/05/2025

The GenAI Future of Consumer Research 20/05/2025

Augmenting Data and Inferential Frameworks 19/05/2025

A Unifying Framework for Robust and Efficient Inference with Unstructured Data 18/05/2025

Particle Filtering and Sequential Monte Carlo Explained 18/05/2025

Walled Gardens and Digital Marketing Data Ownership 17/05/2025

The Creative Brief in the Age of GenAI 16/05/2025

Reward-Guided Generation in Diffusion Models: A Tutorial 14/05/2025

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