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Listen "Customer Data x Marketing Analytics, with Don Smith"
Episode Synopsis
In this exciting episode, I sat down with Don Smith, Strategy & Chief Analytics Officer at Brierley & Partners. We discussed brand health measurement, lifetime value scoring, encouraging emotional as well as rational reasoning for customer loyalty, how to build a useful Sankey diagram, calculating ROI on marketing programs, best practices in direct mail, how to survive the death of the cookie using first party data, aligning your values with a diverse customer base, and more.
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Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All view are our own.
Join the discussion below!
Twitter | LinkedIn
Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All view are our own.
More episodes of the podcast Marketing x Analytics
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The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster
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Content that Resonates in the Era of AI Slop, with David J Ebner | Sponsored by SearchMaster
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Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster
19/10/2025
Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster
29/09/2025
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