ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Conversion Rate Optimization x Marketing Analytics, with Chris Dayley"
Episode Synopsis
Watch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing.
Follow Marketing x Analytics!
X | LinkedIn
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing.
Follow Marketing x Analytics!
X | LinkedIn
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
More episodes of the podcast Marketing x Analytics
AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster
07/12/2025
The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster
23/11/2025
Content that Resonates in the Era of AI Slop, with David J Ebner | Sponsored by SearchMaster
10/11/2025
Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster
19/10/2025
Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster
29/09/2025
In God we trust