CMO Strategy x Analytics, with Katie Smith

30/06/2024 34 min Temporada 4 Episodio 38
CMO Strategy x Analytics, with Katie Smith

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This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today!
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business.
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