Marketing with Vani

Marketing with Vani

Por: Vani Gupta
Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
45 episodios disponibles

Latest episodes of the podcast Marketing with Vani

Mostrando página 2 de 3

What new-age brands are getting wrong [S02, #8] 06/10/2022
What makes iconic brands iconic [S02, #7] 29/09/2022
The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6] 24/09/2022
Digital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5] 08/09/2022
How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4] 02/09/2022
How to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3] 25/08/2022
The B2B manual for winning digital | Shiv Shivakumar @ Aditya Birla Group [S02, #2] 18/08/2022
Decoding digital | Shiv Shivakumar @ Aditya Birla Group [S02, #1] 11/08/2022
Is purpose-driven marketing becoming the tail that wags the dog? [#17] 28/04/2022
A super 'sonic identity' will deliver super-sonic growth! [#16] 21/04/2022
Why strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15] 14/04/2022
How to sell to the 'Badhta Buland Bharat'! | Vinay Singhal @ Wittyfeed/Stage - OTT For Bharat [#14] 07/04/2022
Why celebrity endorsement is not always a good idea! | Bobby Pawar and Subhash Kamath [#13] 31/03/2022
Why celebrity endorsement is always a good idea! | Dhruv Chitgopekar @ Collective Artists Network [#12] 24/03/2022
Think like a challenger. Or die! | Bobby Pawar, Lloyd Mathias, Subhash Kamath and Shankar Prasad [#11] 17/03/2022
The unicorn masterclass | Sanjeev Bikhchandani @ Info Edge [#10] 10/03/2022
Can performance marketing perform all the way? (Pt 2) | Pawan Sarda and Lloyd Mathias [#9] 03/03/2022
Can performance marketing perform all the way? (Pt 1) | Shankar Prasad, Shashank Mehta and Shubho Sengupta [#8] 24/02/2022
B2B essentials and marketing strategies | Rohit Bhayana @ Lumis Partners [#7] 17/02/2022
Decoding ASCI guidelines for influencer marketing | Subhash Kamath and Manisha Kapoor [#6] 10/02/2022
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