In this video, I talk about how you can get customers to find you online with the help of a search engine. I discuss the two main ways you can use search engines: search engine optimization, or SEO, which helps you promote your business in the unpaid search results. Second, search engine marketing, or SEM, which lets you buy ad space in the search results. The more types of digital marketing you try, the more opportunities you’ll have to reach your most valuable customers, wherever they happen to be in the digital world.

Ver todos los episodios