Ramblin' Rob speaks in detail about reinforcing the promise made by the consultant to the customer with respect to the product, service, or solution that has just been agreed to.   Sorry, I know - preposition!  We'll get over that.   The importance of these steps also are designed to eliminate any potential buyer's remorse and solidify the deal!  Once the documentation is accomplished, now the consumer must know HOW to use what they have just purchased.  Nothing can have a more negative result than a customer not being able to use your product, service, or solution to it's full potential.  If this does not happen, they might feel as though they overspent, did not receive full value, or worse, cheated.  Repeat business and referrals are dependent upon the ability to feel full value in the item purchased.  Implementation, in the proper way, fulfills this and makes the future more of a certainty!

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