ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024"
Episode Synopsis
In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing.Here are the key talking points from the episodeThe legal and ethical implications of AI in creative workAI's impact on creative professionals and industry economicsThe value of human creativity in an AI-dominated landscapeThe balance between efficiency and authenticity in creative outputsFuture trends in AI adoption and creative differentiation Hosted on Acast. See acast.com/privacy for more information.
More episodes of the podcast Marketing Vanguard
Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand
05/11/2025
Transforming Heritage Retail Brands from JCPenney to Brooks Brothers with Marisa Thalberg
16/10/2025
Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz
09/10/2025
Building the Future of Marketing Leadership: Insights from Marketing Vanguard's Founding Members
18/09/2025
In God we trust