Jerome Hiquet, CMO of Tough Mudder - Guardian of Purpose and the Orange Blood

Marketing Vanguard
25/04/2018 30 min
Jerome Hiquet, CMO of Tough Mudder - Guardian of Purpose and the Orange Blood

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Episode Synopsis

Jerome Hiquet, CMO of Tough Mudder, shares the incredible mission and journey of this young company being “Tougher Together” and impacting millions of lives. As Chief Marketing Officer, Jerome has all the traditional marketing responsibilities as well as the extended responsibilities of Revenue and Culture to ensure that the company’s purpose is protected while expanding into new territory. Hosted on Acast. See acast.com/privacy for more information.

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