ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "GoDaddy's Super Bowl Return: How Fara Howard is Reimagining Small Business Success"
Episode Synopsis
In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age.Episode Highlights:GoDaddy's evolution from domains to comprehensive digital solutionsThe impact of AI through GoDaddy Airo on small businessesBehind-the-scenes look at Super Bowl advertising strategyPartnership with Walton Goggins and authentic storytellingThe role of AI in modern marketing operationsBuilding sustained campaigns beyond major media momentsMeasuring success in the digital age Hosted on Acast. See acast.com/privacy for more information.
More episodes of the podcast Marketing Vanguard
Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand
05/11/2025
Transforming Heritage Retail Brands from JCPenney to Brooks Brothers with Marisa Thalberg
16/10/2025
Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz
09/10/2025
Building the Future of Marketing Leadership: Insights from Marketing Vanguard's Founding Members
18/09/2025
In God we trust