Barbara Martin Coppola, CDO of IKEA - Invisible Dynamics

Marketing Vanguard
17/04/2018 31 min
Barbara Martin Coppola, CDO of IKEA - Invisible Dynamics

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Episode Synopsis

Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub, differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data science, how to foster a culture of innovation, time management, mentors, invisible dynamics, body language, how to teach marketing strategy, how to market a fork in China and how to find a good partner in life! Hosted on Acast. See acast.com/privacy for more information.

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