Ramli John is a Podcaster, Engineer-turned-Marketer, and Author of Product-Led Onboarding, a book about how to turn new users into lifelong customers. In this episode, Ramli shares his thought process on what marketers need to think about when creating a product-led marketing strategy that’s focused on the customer.   Key Takeaways: [1:50] How did Ramli get interested in marketing? [3:35] Ramli’s background is in math and engineering; was the transition to marketing difficult? [6:15] What is product-led onboarding? [11:10] If something is too product-led, wouldn’t you lose the customer in this process? [15:35] How should marketing and sales teams tweak their messaging in a product-led ecosystem? [21:50] Ramli shares examples of some great product-led companies on the market today. [29:30] What attracts Ramli to a product-led approach? [35:20] Ramli talks about the importance of a morning routine. [36:30] As a new father, what has Ramli learned so far? [38:15] Ramli answers some rapid-fire questions!   Mentioned in This Episode: Ramlijohn.com Product-Led Onboarding: How to Turn New Users Into Lifelong Customers, by Ramli John Ramli on LinkedIn Ramli on Twitter    

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