It highlights the success of SakaWa's "Wiiide," a projector designed specifically for blackboards, emphasizing the importance of understanding customer context and unmet needs. It details how SakaWa, a long-established blackboard manufacturer, developed Wiiide by recognizing the limitations of existing solutions like electronic whiteboards and standard projectors in addressing the practical realities of school classrooms. The piece underscores that true value creation comes from identifying who the customer is, their specific circumstances, and the needs that current products fail to satisfy. By focusing on the user experience of teachers and students, Wiiide offers a hybrid approach that blends familiar analog methods with digital benefits. The explanation emphasizes that deeply understanding the customer's world is crucial for both effective product development and successful marketing. This case study illustrates how a nuanced understanding of the educational environment led to a product that meets specific, previously unaddressed needs.

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