ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Your Audience Is Not Everyone"
Episode Synopsis
Let’s talk about why trying to reach “everyone” is the fastest way to reach no one. This episode digs into the clarity that comes from deciding who you're really talking to—and how that shapes your tone, tools, and tactics. No shame if you’ve tried to speak to the masses. We’ve all been there.
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