ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "521. From Hobby to Empire: A Case Study with Greg Merrilees"
Episode Synopsis
While everyone's panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites. Learn the exact architecture that beats AI Overviews and Google's traffic death spiral. This episode is a blueprint for future-proofing your brand. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/521.
More episodes of the podcast Marketing Speak®
528. Discover Your Why with Dr. Gary Sanchez
19/11/2025
525. AI Myths and SEO Truths with Eric Enge
29/10/2025
In God we trust