In this episode of Marketing Spark, Mark Evans sits down with seasoned marketer Linda Melone to explore how AI is transforming the marketing landscape. Linda shares her personal journey, from transitioning out of the fitness industry into content writing and copywriting, to embracing AI tools like ChatGPT to streamline her workflows. She discusses the challenges and opportunities AI presents, offering insights into how she selects and utilizes various AI-powered platforms to maintain authentic, high-quality content for her clients. The conversation dives into the importance of personalizing marketing in an AI-driven world, the balance between automation and human touch, and predictions for the future of AI in marketing. Whether you’re new to AI or already experimenting, this episode offers valuable perspectives on how to navigate this fast-evolving space.

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