Listen "Authentic Beats Clever Every Time"
Episode Synopsis
Send us a textThere is so much advice out there showing us "how" our marketing should sound. And there are a lot of clever ideas out there telling us how we can be seen and stand out. In my experience, however, what our audience wants most is US; imperfect, a little messy but being who we really are. In this podcast I share my personal journey going from clever (and not very effective) to authentic, messy and far more effective when it comes to connecting with the people who want what I offer.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.