In this episode, host Ben Norman is joined by one of the most decorated creative leaders in UK advertising, Mick Mahoney.Mick has led some of the world’s biggest agencies, working with some of the biggest brands from being Creative Director at BBH (including working on Jonnie Walker’s epic ‘The Man Who Walked Around the World’) to ECD at Havas Worldwide and Y&R London, then CCO Ogilvy. But more recently Mick has turned his attention towards helping more people to access creativity, understand it, and feel more confident using it. In doing so Mick has co-authored The Creative Nudge with previous guest Kev Chesters, he's developed the world’s first professional training programme for Creative Directors and released his debut solo book The Complete Creative Director. Mick turns out to be both the most unreasonable (in a good way) and unrestrained guest to enter Marketing Room 101. Ben and Mick discuss the new book, Mick’s stubborn refusal of home office equipment, why Mick has more energy today than 30 years ago and why he’s happy to give away his secrets.Mick then makes the case to banish five (yes five!) things, from brand value vinyls to problem spotters and pool tables.Mick also explains how pitching is destroying the creative industry and why it’s the agency’s fault, not the client’s. Ben is then put in a tricky situation and Mick decides he doesn’t want to murder his family.

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