Local search is a vital marketing strategy for any business, and it's essential to stay up-to-date with the latest changes to ensure that your business is visible to potential customers. In this episode of Marketing Revelations, Dan and Chelsea cover what local search is and discuss how to optimize your listing using important ranking factors like E-E-A-T, NAPU citations, claimed listings, reviews (both positive and negative), having a localized website, photos, Q&A sections, and more. Additionally, they highlight changes in the local search landscape, such as the launch of Apple Business Connect and the decreasing importance of Google Posts.Be sure to check out our blog for all the latest marketing content:https://revlocal.com/blog

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