Listen "How to Excel in the Competitive World of Digital Marketing with Andrew J. Clark"
Episode Synopsis
Never overlook the importance of a holistic marketing strategy! Today, Andrew Clark, the General Manager of Hite Digital, joins us to share his inspiring story of transitioning from living abroad in the Amazon to becoming a leader in digital marketing. He discusses the importance of sales and marketing when it comes to helping clients drive revenue; how to create a connection with customers through social media; the competitive nature of digital marketing agencies; and more.
Tune in now for an insightful conversation on developing a holistic marketing strategy that will help you build relationships with your customers and increase leads!
[00:00 - 07:29] Andrew Clark's Journey to Reimagining Digital Marketing Solutions
• Actionable strategies for standing out in a crowded marketplace
• How Andrew got involved in digital marketing
How he worked with young entrepreneurs to come up with creative solutions
[07:30 - 14:38] Leveraging Sales and Marketing to Drive Revenue
• Why the intersection of sales and marketing is important
• It's more about selling the problem and time saved than just the product or price
• Relationship building and communication are vital to succeed
• How networking with sales coaches and trainers can help clients reach the next level
[14:39 - 22:24] Building Relationships and Growing Your Business
• How to create a holistic marketing strategy
Marketing should include referrals, networking, websites, digital marketing, etc.
• 80% of people still use Google 3 times a day to search for something
• Use personal Facebook/LinkedIn to reach potential clients and build relationships
[22:25 - 29:46] Finding Your Edge and Connecting with Your Community
• The importance of talking about other personal interests to build your brand
• There is a lot of competition in the marketing space
• To stand out, one needs to show humanity and be involved in the community
• It is no longer easy to get to the top of Google or attract clients
[29:47 - 38:10] Closing Segment
• A holistic approach is needed, including networking, volunteering, and philanthropy
• To get involved in the community, one needs to be an active seeker and ask questions
Quotes:
"You need to learn how to find your tribe quickly or how to survive, and you kind of learn how to just mesh with people and how to throw yourself out there." - Andrew J. Clark
“There's so much competition because we all are aiming for that spot and when we all know the best practices and what to do, but only a few are really going to get up there.” - Andrew J. Clark
Connect with Andrew!
LinkedIn:https://www.linkedin.com/in/andrewjohnclark23/
Website: https://www.hitedigital.com/atlanta/
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
More episodes of the podcast Marketing Reimagined
The Rise of Podcasting and its Impact on Today's Entrepreneurs with Nicole Walker [Video]
10/08/2023
How to Help Small Businesses Elevate Their Brand Presence: A Conversation with Dave Van Beekum
27/07/2023
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.