In today’s episode of Marketing Operators, we’re getting real about our biggest mistakes from the past year, and the lessons learnt from these. We cover why forecasting isn’t always straightforward, the importance of adjusting tactics quickly, the tricky balance of optimism versus realism in decision-making, and what it takes to scale sustainably in a tightening market. Tune in for a deep dive into what worked, what didn’t, and how we’re sharpening our growth strategies for the future.


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00:00 Introduction
05:52 Navigating Black Friday Predictions
16:01 Learning from Mistakes: Agency Expectations
21:01 Projections and Lessons Learned
30:04 Inputs vs. Outputs in Revenue Projections
35:17 Navigating Challenges in DTC Business
44:48 Facing Reality: Leadership and Accountability
52:36 Lessons from Past Failures
55:25 Rapid Decision-Making and Opportunity
01:00:36 Building a Strong Internal Team
01:05:15 Testing Pricing Strategies for Sales

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