Marketing On Tap with Rob Day of Jack's Abby Craft Lagers and Springdale Beer Co.

Marketing On Tap
10/03/2021 36 min Temporada 1 Episodio 7
Marketing On Tap with Rob Day of Jack's Abby Craft Lagers and Springdale Beer Co.

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Episode Synopsis

Jim and Jackie speak with Rob Day, Senior Director of Marketing for Jack's Abby Craft Lagers and Springdale Beer Co. in Massachusetts. The crew talks about Springdale's rebrand right before COVID hit, the challenges facing beer marketers in 2021, and Jack's Abby's partnership with the Boston Celtics.

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