Marketing Masterclass with Sofia Hernandez, TikTok’s Global Head of Business Marketing

Marketing Masterclasses
07/08/2025 43 min

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Episode Synopsis

Jon sits down with Sofia Hernandez, TikTok’s Global Head of Business Marketing, at Cannes to talk about creativity, leadership, and how brands can thrive in the creator economy.Sofia thinks brands need to think like marketers and act like creators. Do you agree?

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