Why Facebook Ad Targeting Doesn’t Work Like It Used To

12/11/2025 19 min Temporada 1 Episodio 5

Listen "Why Facebook Ad Targeting Doesn’t Work Like It Used To"

Episode Synopsis

You’re still trying to run Facebook ads like it’s 2018 — tight exclusions, interest stacking, demographic slicing. Meanwhile, Meta is ignoring most of it.In this solo episode, I walk you through:What actually changed with iOS 14+Why old-school retargeting is barely functioningWhat broad targeting really means (and why it works)The shift from who you target to how you speak to them📍 Ready to stop wasting budget?Book a review → https://sales.socialadssquad.com/ad-audit-strategic-test-plan/Or come DM me on Instagram, LinkedIn, or TikTok @marketingmadesocial