Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working?In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales.Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck.Here’s what you’ll discover:The simple tracking system every consultant needs to spot what’s working (and what’s not)How one HR consultant used her numbers to catch a drop in conversions before it hurt her incomeThe “Black Friday” mindset that shows why every serious business measures successHow to turn your marketing from a mystery into a measurable planThe exact LAPS targets to hit if you want a predictable £70K+ consultancyBy the end, you’ll know exactly what to measure, why it matters, and how to use your data to make confident business decisions — not emotional guesses.And if you’d like to cement what you learn today, go and read the chapter about it in The Complete Guide to Building a £70K HR Consultancy: https://theinfluentialconsultant.co.uk/the-complete-guide-to-building-a-70k-hr-consultancy/ And if you'd like to see a basic LAPS spreadsheet then click here: https://docs.google.com/spreadsheets/d/1ry98TG2714o8sKF3E1pXHKtgyFELdppYoxEs09mW3YM/edit?usp=sharing Timestamps:00:00 – What HR Consultants Must Measure to Grow a £70K Consultancy 00:29 – Why Guessing at Your Marketing Results Keeps You Stuck 01:00 – The LAPS System Explained: Leads, Appointments, Presentations, Sales 01:45 – How to Identify Exactly Where Your HR Consultancy Funnel Breaks Down 02:35 – The Hidden Cost of Not Tracking Leads and Conversions 03:15 – Why Most Self-Employed HR Consultants Don’t Track Their Numbers 03:55 – Business Growth Analogy: Flying a Plane Without Instruments 04:30 – Story: How One HR Consultant Used LAPS to Spot a Sales Decline 05:25 – When the Market Moves On and Your Old Marketing Stops Working 05:55 – What the Black Friday Story Teaches About Tracking Business Performance 06:20 – Setting Financial Goals: How to Reverse-Engineer £70K a Year 06:55 – Example LAPS Targets: 32 Leads → 8 Appointments → 4 Presentations → 2 Sales 07:30 – Quick Exercise: Review Your Own Leads, Appointments, and Sales Numbers 08:10 – The Four Biggest Mistakes HR Consultants Make with LAPS Tracking 09:00 – Vanity Metrics vs Real Sales Data: Why Likes Don’t Pay the Bills 09:40 – How to Use LAPS to Improve Pricing, Conversions, and Predictable Income 10:10 – Why Tracking LAPS Gives You Control, Clarity, and Confidence Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need. 2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

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