Episode Synopsis "What Is Marketing?"

In this episode, we introduce the concept of marketing, define some key terms, and explore some marketing activities.

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More episodes of the podcast Marketing Is Cool

• Metrics
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• Artificial Intelligence
• Analytics and STP
• Web Data Extraction
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• Analytics Tools
• Intro to Marketing Analytics
• Personal Selling
• Public Relations, Influencer Marketing, Social Media, and Corporate Marketing
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• Direct Marketing
• The Internet
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• Creativity
• Promotion Ethics
• Integrated Marketing Communications
• Consumer Behavior
• Business Buying Behavior
• The Marketing Plan
• Marketing Information
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• Communications Strategy
• Distribution Strategy
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• Product Strategy
• Brand Positioning
• Segmentation and Targeting
• Marketing Measurement
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• Developing Marketing Strategies
• What Is Marketing?