Episode Synopsis "Developing Marketing Strategies"

The strategic marketing planning process is hugely important, yet overlooked by so many companies. Learn why it is important and some of the components of the process.

Listen "Developing Marketing Strategies"

More episodes of the podcast Marketing Is Cool

• Metrics
• Data Visualization
• Analyzing A/B Tests and Experiment Results
• Experiments
• A/B Tests
• Artificial Intelligence
• Analytics and STP
• Web Data Extraction
• Data Management
• Analytics Tools
• Intro to Marketing Analytics
• Personal Selling
• Public Relations, Influencer Marketing, Social Media, and Corporate Marketing
• Sponsorships, Product Placement, and Branded Entertainment
• Marketing Research
• Sales Promotions
• Direct Marketing
• The Internet
• New Products
• Creativity
• Promotion Ethics
• Integrated Marketing Communications
• Consumer Behavior
• Business Buying Behavior
• The Marketing Plan
• Marketing Information
• Marketing Implementation
• Digital Marketing
• Communications Strategy
• Distribution Strategy
• Pricing Strategy
• Product Strategy
• Brand Positioning
• Segmentation and Targeting
• Marketing Measurement
• Building Relationships and Loyalty
• Developing Marketing Strategies
• What Is Marketing?