Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose talks with change management expert Cesar Viana Teague about how to make AI initiatives succeed in the real world. From tackling fear and uncertainty to aligning leaders and teams, Cesar walks through practical frameworks—SWOT, ADKAR, Kotter’s 8 Steps, McKinsey 7S—and introduces his APE Model to help you analyze, plan, execute, and evaluate AI rollouts with less friction and better outcomes.What You’ll Learn:How to address fear, uncertainty, and doubt (FUD) during AI adoption—and move people from resistance to buy-inWhere SWOT and stakeholder interviews fit into your AI readiness assessmentCesar’s APE Model (Analyze/Assess → Plan → Execute → Evaluate) and how to use it step-by-stepWhen to choose ADKAR, Kotter, or McKinsey 7S—and how to align them with your APE roadmapWhy over-communication, internal champions, and pilot rollouts accelerate adoptionHow to track leading vs. lagging indicators, measure adoption, and iterate intelligentlyFeatured Guest: Cesar Viana Teague — Change management consultant specializing in go-to-market execution, authentic leadership, and organizational transformation. He has guided CEOs, COOs, and sales leaders across the U.S. and Europe through complex change to meaningful revenue results. Connect with Cesar: https://www.linkedin.com/in/cesarvianateague/Episode Highlights:The trust gap: why roles anxiety is real—and how to speak to it with clarity and empathyReadiness first: combine company/departmental SWOTs with stakeholder interviews to find alignment and gapsAPE in action: use Analyze/Assess to define reality, Plan to set objectives/strategies/tactics and RACI, Execute with training + cadence, and Evaluate with adoption metrics and continuous feedbackDon’t boil the ocean: launch pilots by department, gather feedback, then scaleCommunication stack: all-hands, Slack channels, enablement sessions, and ongoing surveys to keep momentumLead and manage: executives must champion the “why,” resource the “how,” and model the behaviorConnect and Explore More: Host – Emanuel Rose Website: https://emanuelrose.com/ Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest - Cesar Viana Teague LinkedIn: https://www.linkedin.com/in/cesarvianateague/Further Reading or Resources: Companion Blog Post : https://emanuelrose.com/navigating-change-management-ai-integration-for-sustainable-business-success/ Host Website: https://emanuelrose.com/ Host’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you’re planning an AI rollout, comment with the stage you’re in (Analyze, Plan, Execute, or Evaluate) and your biggest roadblock. Subscribe and share this episode with a teammate who will be your internal champion. 💬📩#ChangeManagement #AIinBusiness #Leadership #DigitalTransformation #ADKAR #Kotter #McKinsey7S #SWOT #OrganizationalChange #AIDeployment #AIAdoption #Enablement #RACI #BusinessStrategy #MarketingInTheAgeOfAI

Ver todos los episodios