Episode Overview: In this Marketing in the Age of AI episode, Emanuel Rose sits down with Nigel Harman to demystify how clean, accurate data powers everything from AI automation to smarter decisions—and even a smoother path to scale or exit. From building data lakes and BI dashboards to aligning teams on definitions and KPIs, Nigel shares a practical playbook for turning messy spreadsheets into clarity and momentum.What You’ll Learn:Why data hygiene (clear definitions, consistent collection, single source of truth) is step zero for AI successHow to design department dashboards (marketing, sales, CS, finance, fulfillment) with standardized KPIsSimple, scalable tech stacks (forms → spreadsheets/CSV/Airtable → Looker Studio/Plecto → AI agent)Turning dashboards into AI copilots for forecasting, trend analysis, bottleneck detection, and prioritizationHow automated tracking supports valuation, due diligence, and exit readinessFeatured Guest: Nigel Harman — Data-driven strategist helping online businesses deploy automated data tracking, BI dashboards, and AI systems for clarity, growth, and exit readiness. Guest LinkedIn: https://www.linkedin.com/in/nigel-harman/Episode Highlights:🧼 Make it unambiguous: Align the org on KPI definitions, data sources, and calculations—no gray areas.🏗️ Data lake → dashboards: Centralize inputs, stress-test pipelines, and standardize department KPIs.🤝 Human + AI: Use agents (e.g., Slack-based) for weekly reports, anomaly alerts, and “what should I do next?” guidance.💸 Exit prep by design: Track what buyers/investors want (unit economics, CAC/LTV, cohort health, enterprise value).⚙️ Keep it simple: Spreadsheets/CSV + lightweight BI + automations can outperform bloated stacks when rigor is high.Connect and Explore More: Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with the Host (Emanuel Rose): LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest (Nigel Harman): LinkedIn: https://www.linkedin.com/in/nigel-harman/Further Reading or Resources:Host site: https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Blog recap: https://emanuelrose.com/harnessing-automated-data-tracking-to-drive-marketing-success/ If you’re wrangling spreadsheets or prepping for scale/exit, hit Subscribe, Like, and drop your biggest data → AI question below. Share this with your RevOps or Finance lead to kickstart cleaner tracking this week. ✅ #AIinBusiness #DataStrategy #BusinessGrowth #DataLake #DashboardDesign #BI #BusinessIntelligence #KPI #Automation #RevOps #SalesOps #ExitPlanning #DueDiligence #Forecasting #LookerStudio #Airtable #CSV #MarketingInTheAgeOfAI #EmanuelRose #NigelHarman

Ver todos los episodios