Episode Overview: Affiliate marketing is more than a side hustle—it’s a toolbox for serious marketers. In this episode, Emanuel Rose sits down with award-winning affiliate marketer and educator Ivan Mana to unpack how affiliate principles sharpen traditional marketing: from nailing audience intent to building programs that partners actually want to promote. We also touch on AI workflows (hello, Cursor AI), and why lifetime commissions create long-term momentum.What You’ll Learn:🎯 Targeting that fits the funnel stage (benefits vs. features—and when each matters)🧰 How to use affiliate marketing as a tool, not a standalone business model🧩 Building an affiliate program: terms, resources, and what attracts quality partners🔁 Why lifetime commissions motivate sustainable promotion (and what turns affiliates off)⚙️ Practical AI assists for faster prototyping and clearer briefs for dev teams🧪 A clean free→core→DFY offer ladder you can model in your businessFeatured Guest: Ivan Mana — ClickBank Platinum award recipient, seasoned online marketer, and educator known for generating millions in affiliate revenue and simplifying full-stack online marketing for entrepreneurs.Episode Highlights:“Street-smart” marketing: how doing it all (copy, tracking, pages, ads) builds sharper strategyFunnel nuance: When bottom-of-funnel content must lean on features, comparisons, pricing, and policiesProgram design: resources affiliates need (clear rules, assets, tracking, and responsive support)Offer structure: free 7-day starter → comprehensive course → done-for-you serviceAI in practice: using Cursor AI to prototype app flows and hand clean specs to developersComing soon: Ivan’s non-marketing app that connects people by shared interestsConnect and Explore More: Host — Emanuel RoseLinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxWebsite (Placeholder link requested): https://emanuelrose.com/Book (Placeholder link requested): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Guest — Ivan ManaLinkedIn: https://www.linkedin.com/in/ivanmana/Further Reading or Resources:Blog recap of this episode’s topic: https://emanuelrose.com/leveraging-affiliate-marketing-insights-to-transform-your-marketing-strategy/Emanuel’s site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/What’s one affiliate tactic you’ll borrow for your next campaign—offer ladder, lifetime commissions, or BOFU feature comparisons? Drop it in the comments. If this episode helped, like, subscribe, and share so more marketers can level up their funnels. 🔔💬 #MarketingPodcast #AffiliateMarketing #AIinBusiness #MarketingStrategy #BusinessGrowth #FunnelMarketing #DigitalMarketing #PerformanceMarketing #SaaSMarketing #ContentMarketing #PaidAds #CursorAI #CreatorEconomy #PartnershipMarketing #B2BMarketing

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