Episode Overview:What do you get when you mix a PhD in ecology, 20+ years of brand strategy experience, and a dash of marketing magic? In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Ethan Decker, founder of Applied Brand Science, to explore how science and creativity combine to build powerful brands. From ethnographies in Tokyo to TEDx talks, Ethan shares the fundamentals of branding that every small and midsize business can use to stand apart in a crowded marketplace.What You'll Learn:The science behind great branding and why it matters for businesses of any sizeHow to balance long-term brand building with short-term performance marketingPractical ways to measure brand equity and understand consumer perceptionWhy being clear, emotional, and memorable is essential in modern marketingHow to avoid the pitfalls of bad marketing while leveraging accessible tools like AIFeatured Guest:Ethan DeckerPhD Ecologist turned Brand Strategist20+ years of experience in advertising, brand strategy, and market researchSpeaker at TEDx, SXSW, and global conferencesFounder of Applied Brand Science and host of the podcast Cover BrandConnect: https://www.linkedin.com/in/ehdecker/Episode Highlights:Ethan’s journey from scientist to marketing strategist 🧪➡️📈The importance of brand vs. performance marketing (60/40 rule)Why most businesses overestimate how much people actually think about their brandThe role of emotions, clarity, and creativity in standing outTimeless branding principles from experts like David Ogilvy and the Ehrenberg-Bass InstituteConnect and Explore More:👉 Host Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx👉 Guest Ethan DeckerLinkedIn: https://www.linkedin.com/in/ehdecker/Website: https://appliedbrandscience.comFurther Reading or Resources:📘 Authentic Marketing in the Age of AI by Emanuel Rose https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/📝 Related Blog Post:https://emanuelrose.com/elevating-your-brand-strategy-insights-from-ethan-decker-on-marketing-and-ai/If you found these insights helpful, drop a comment with your favorite takeaway from Ethan’s branding strategies, share this episode with your network, and subscribe for more conversations on AI, marketing, and leadership.#BrandStrategy #MarketingPodcast #Marketing #AIandBranding #EthanDecker #EmanuelRose #MarketingInTheAgeOfAI #SmallBusinessMarketing #DigitalBranding #MarketingStrategy

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