Growth Marketing Explained

03/04/2024 45 min Episodio 5
Growth Marketing Explained

Listen "Growth Marketing Explained"

Episode Synopsis

Growth Marketing Explained [Part 1/3 of How to Build Your Geospatial Marketing Engine]
This is part 1 of our mini-series, “How to build your geospatial marketing engine”, which outlines all the different marketing channels and avenues geospatial brands could be leveraging, and guides you in choosing what’s most appropriate for you.
In this episode, Daniel and Helena break down the Growth Marketing vertical, and look at which specific marketing roles and activities it involves.
Topics include:
How growth marketing fits into the overall B2B marketing picture
Which growth marketing activities are appropriate for you depending on your brand’s maturity
Which growth marketing roles should be done in house and which are best outsourced
Best practice for fundamental growth marketing activities, including SEO, CRO, Email, and PPC

Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz