Gus Bhandal is a social media manager and trainer, and an introvert who has found a way to stand out through creating a very specific online personal brand. While he works across many platforms for his clients, for his own business he focusses on long form content.  Gus is a big advocate of using social media content to build the "know, like and trust" factor. We talked a lot about the changes on LinkedIn and why we are all showing more personality in our posts. We discussed the need for virtual water cooler moments and how to decide which bits of your personal life to share and what to keep private. We had a great chat about how he uses social media, where he draws the boundaries and who he's inspired by on social media right now. I hope you enjoy this episode!   Book recommendations Gus recommended 3 of his favourite marketing books: John Espirian Content DNA Gary Vaynerchuk Jab Jab Right Hook Steven Bartlett Happy Sexy Millionaire You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast   Resources Find Gus at https://www.themguru.co.uk/ or connect with him on LinkedIn Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/ And just for fun – what's your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

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