Let’s talk about the difference between these three marketing terms that interior designers and other people often use interchangeably: messaging, copy, and content. I’m not a fan of “marketing jargon” or “marketing speak” so I want to shed some light on what each one of these terms mean so that you as an interior designer can use them like a PRO marketer.
While they might seem similar and mean the same thing, recognizing how messaging, copy and content all play a unique role in your marketing strategy can really impact your interior design business and how you show up in the eyes of your clients.
What you’ll learn in today’s episode:

The difference between messaging, copy and content

The WHY, WHAT, and the HOW of your brand
Why articulating your messaging strategy is critical and how it’s different from copy and content
How copy or copywriting for your interior design website can help establish a deeper emotional connection with your audience


What are the different types of content interior designers can use to start a conversation with their audience
The role of content in interior design marketing
Real-world examples: I’ll share examples of how interior designers can effectively use messaging, copy, and content to differentiate themselves in a crowded market and connect authentically with their audience

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Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

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