Marketing Dilemmas

Marketing Dilemmas

Por: Cognism
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
110 episodios disponibles

Latest episodes of the podcast Marketing Dilemmas

Mostrando página 3 de 6

EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH 25/06/2024
Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith 18/06/2024
Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis 11/06/2024
Effective account based marketing with Bill Macaitis 21/05/2024
How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2 14/05/2024
Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug 07/05/2024
Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels 30/04/2024
Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel 23/04/2024
Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier 16/04/2024
Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign 09/04/2024
What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software 02/04/2024
Challenging the meaning of brand campaigns with John James, Founder of Hybrency 26/03/2024
Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike 19/03/2024
Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at Growblocks 12/03/2024
How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium Solutions 05/03/2024
Bonus episode: Measuring eBook campaigns 29/02/2024
How to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM Manager 27/02/2024
Bonus episode: nurture sequences post eBook content download 22/02/2024
How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch 20/02/2024
Bonus episode: Taking eBook content distribution to the next level 15/02/2024
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