Marketing Dilemmas

Marketing Dilemmas

Por: Cognism
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
110 episodios disponibles

Latest episodes of the podcast Marketing Dilemmas

Mostrando página 2 de 6

Mastering Content IP and Strategic Marketing with Brendan Hufford, Founder of Growth Sprints 04/03/2025
Optimising websites and implementing systematic website testing with Estelle Marasigan 18/02/2025
How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience 07/02/2025
When to localise or translate content in international organisations with Cognism’s Content Managers 21/01/2025
Marketing signals that drive results with Trinity Nguyen, CMO at Usergems 07/01/2025
How to scale content creation with AI (without forfeiting quality) with Vincent Plassard, Growth Lead at Userled 10/12/2024
SEO masterclass: Identifying weak spots, generative AI and what it means to create quality SEO content with Dmitry Dragilev, Founder of Topic Ranker 26/11/2024
Expanding businesses in EMEA with Archita Fritz 12/11/2024
How to build a revenue driven SEO strategy with Sam Dunning, Founder of Breaking B2B 29/10/2024
Demand generation and paid alignment for revenue growth with Cognism’s Senior DG Manager, Jamie Skeels and Senior Paid Acquisition Manager, Lee Gannon 15/10/2024
Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at Cognism 01/10/2024
Mastering Product Marketing with Josh Britton, VP of Product Marketing 17/09/2024
From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified 03/09/2024
First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins 20/08/2024
Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins 06/08/2024
B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins 30/07/2024
How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai 23/07/2024
Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin 16/07/2024
Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper 09/07/2024
Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska 04/07/2024
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