In this episode of Marketing Corner Talks, we sit down with Pascal Zirn, founder of Crushy Social, Inc., to explore what it takes to disrupt the dating app industry. Crushy dares to say no to endless swiping, predatory paywalls, and black-box algorithms, instead, offering a human-first approach to connection. Pascal shares the personal story that inspired Crushy, why he believes current platforms like Tinder and Bumble are broken, and how Crushy is creating a more human-centered, authentic approach to online connection.We dive into the challenges of launching a new social platform, the importance of grassroots marketing, and the bold vision behind building something that resists algorithm-driven engagement. Whether you’re a marketer, entrepreneur, or curious about how digital communities are evolving, this conversation will give you fresh insights into innovation, branding, and staying true to your mission.Chapters:00:00 – Introduction01:31 – Inspiration & Conceptualization of Crushy08:32 – How Crushy Differs from Tinder & Bumble10:20 – Go-to-Market Challenges & Early Users15:50 – Pascal’s Vision for Crushy’s Future17:50 – Lessons Learned: Understanding User Habits21:11 – Staying Grounded as a Founder22:58 – Advice for First-Time Tech Founders24:55 – Connecting with Crushy & Pascal26:08 – Closing Case StudyConnect with Pascal and Crushy Social Inc.Website: https://www.crushy.social Instagram: @crushy.socialTikTok: @crushy.socialEmail: [email protected] Connect with Marketing Corner TalksWebsite: http://marketingcornertalks.comApple Podcasts: https://podcasts.apple.com/ca/podcast/marketing-corner-talks/id1729155917Spotify: https://open.spotify.com/show/3brRP5j4Flru1lxjHe6BuN?si=31e0a7bc080c45feInstagram: @marketingcornertalksInterested in being a guest? Email us at: [email protected]

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