In this episode, Josh talks with Brightspot's CMO Marcy Massura. Brightspot powers brands such as Walmart, National Geographic, and Mattress Firm with high end CMS and a world class team, but one of their strongest impacts comes from their understanding of internal marketing and company purpose. With brand backlash rising in the media, consumers are becoming more concerned about the morality and purpose of the companies in which they are investing. Today Marcy joins us to provide insight on how to balance your company's purpose and selling message to bolster your brand, but also positively impact your consumers.
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