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Listen "Google Algorithm Explained To Grade Websites' Authority During Core Updates"
Episode Synopsis
This started with the medic update as the first sign of why some clients could never recover. We did see a reboot after pivoting on the content strategy. Still, historical rankings are not recovering because of “Authority,” and in some cases, there could be dozens of sources that are deemed more “Trustworthy” by Google.
But how? How can some sites repeatedly seem to be hit and others sore? Well, it comes down to a new set of guidelines that are likely in the search algorithm. It all started with PageRank, which was heavy on backlinks and evolved into a different grading system today. Now, websites carry a score, and here’s a direct quote from Google on their thought process.
“We’ve learned that sites that demonstrate authoritativeness and expertise on a topic are less likely to publish false or misleading information.” Google
In the online world, there are five common business objectives:
● First, for ecommerce sites, an obvious objective is selling products or services.
● Second, for lead generation sites, the goal is to collect user information for sales teams to connect
with potential leads.
● Third, for content publishers, the goal is to encourage engagement and frequent visitation.
● Fourth, for online informational or support sites, helping users find the information they need at the
the right time is of primary importance.
● And finally for branding, the main objective is to drive awareness, engagement and loyalty.
Focus on writing expert quality content and build clusters around a topic to show Google that you are an expert. Do not solely rely on the content to be a driver for your success because the end-user should be receiving the most value. Every topic is not flush with tons of search results, and refining and testing will be required to find the right balance of content.
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#googlealgorithm #seo
But how? How can some sites repeatedly seem to be hit and others sore? Well, it comes down to a new set of guidelines that are likely in the search algorithm. It all started with PageRank, which was heavy on backlinks and evolved into a different grading system today. Now, websites carry a score, and here’s a direct quote from Google on their thought process.
“We’ve learned that sites that demonstrate authoritativeness and expertise on a topic are less likely to publish false or misleading information.” Google
In the online world, there are five common business objectives:
● First, for ecommerce sites, an obvious objective is selling products or services.
● Second, for lead generation sites, the goal is to collect user information for sales teams to connect
with potential leads.
● Third, for content publishers, the goal is to encourage engagement and frequent visitation.
● Fourth, for online informational or support sites, helping users find the information they need at the
the right time is of primary importance.
● And finally for branding, the main objective is to drive awareness, engagement and loyalty.
Focus on writing expert quality content and build clusters around a topic to show Google that you are an expert. Do not solely rely on the content to be a driver for your success because the end-user should be receiving the most value. Every topic is not flush with tons of search results, and refining and testing will be required to find the right balance of content.
Subscribe for daily podcasts! (Always fresh!)
FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW!
Instagram: https://www.instagram.com/mikedzima/
Twitter: https://twitter.com/michaelzima
LinkedIn: https://www.linkedin.com/in/mikezima/
#googlealgorithm #seo
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