Let’s talk business strategy—specifically, what I’m experimenting with this year in email marketing and overall business direction. This is part 2 of a 2-part series on shifts I'm making in marketing and business this year! Here's part 1: https://youtu.be/uafzYKagdZY In 2025, I’m focused on trying new things, adapting to what works now and having more fun in the process. In this episode, I’ll take you behind the scenes of what I’ve tested, what's new or different, and how I’m making decisions with growth in mind.In this episode:- What I’m doing differently with email marketing to cut through the noise of automation and AI - Ways I'm growing my email list differently this year- How I collected tons of market research and made sales along the way - Fun ways I'm engaging my students and audience - Business pivots I’ve made this year (and why) Resources mentioned (links below are affiliate links and help support the channel at no extra cost to you!): - Collaboration video: https://youtu.be/5qv5URcSqvo - JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! https://marketingbyshelby.com/waitlist-pod- Interact (quiz platform): https://get.tryinteract.com/shelby - Mailerlite (email marketing): https://www.mailerlite.com/a/6m6hIJTYujG6 - ManyChat (automate your DMs): https://manychat.pxf.io/eK3G1X - Thrivecart (my course, affiliate, and checkout platform!): https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ - Senja (collect testimonials): https://www.senja.io/?via=shelby18 Thanks for listening to today's episode. Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

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