This week, let's talk about the drastic changes we've seen in social media over the last 12 months: lower engagement, more unfollows, fewer likes. What's going on? Is this all normal and what we should expect from now on?In this episode, I'm sharing my why these changes are a good thing and how you can get more visibility on your posts moving forward.If you want to learn about the other marketing shifts in 2025, watch this video next: https://youtube.com/live/w5ariWhoDPw?feature=shareor this one: https://youtu.be/Huinbl54RdwThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

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