ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Transparency in Marketing and Media"
Episode Synopsis
About the speaker - Stewart Morisson - https://www.linkedin.com/in/stewart-morrison-0662419/
Stewart comes with 20+ years in commercial and marketing operations, experience in the sectors of entertainment, FMCG, consumer Tech and consulting; and an experienced negotiator on a wide variety of complex commercial agreements and strategic agency partnerships, both from a selling and buying perspective, Stewart has held the country, regional and global roles, What excites him are the challenges each country can bring and the cultural differences. He has worked in Unilever, Nokia, Microsoft, and Sony Music amongst others.
Stewart believes in a defined vision with clear goals but flexible strategies, inspired by passionate people, possess high standards of integrity, and believe that a strong ethical compass is an essential personal value.
Topics covered
He recently wrote a blog about, "Advertising in the wake of Coronavirus in MENA" - (https://www.firmdecisions.com/articles/press/advertising-in-the-wake-of-coronavirus-in-mena/). He elaborated more on it.
What is financial transparency between client and agency? 👉🏽 Doesn't agency always give the "best rate"? Why that isn't always true.
What should an organization look out for while trying to save marketing and media spend?
How do Firm Decisions play a role in this? How do you go about approaching it?
Stewart comes with 20+ years in commercial and marketing operations, experience in the sectors of entertainment, FMCG, consumer Tech and consulting; and an experienced negotiator on a wide variety of complex commercial agreements and strategic agency partnerships, both from a selling and buying perspective, Stewart has held the country, regional and global roles, What excites him are the challenges each country can bring and the cultural differences. He has worked in Unilever, Nokia, Microsoft, and Sony Music amongst others.
Stewart believes in a defined vision with clear goals but flexible strategies, inspired by passionate people, possess high standards of integrity, and believe that a strong ethical compass is an essential personal value.
Topics covered
He recently wrote a blog about, "Advertising in the wake of Coronavirus in MENA" - (https://www.firmdecisions.com/articles/press/advertising-in-the-wake-of-coronavirus-in-mena/). He elaborated more on it.
What is financial transparency between client and agency? 👉🏽 Doesn't agency always give the "best rate"? Why that isn't always true.
What should an organization look out for while trying to save marketing and media spend?
How do Firm Decisions play a role in this? How do you go about approaching it?
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