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Listen "Original Content Strategy - The right way"
Episode Synopsis
About the speaker (https://www.linkedin.com/in/sona-nambiar/)
Sona Nambiar is Founder and Editor-at-Large @Kimiyaa. She was recently accepted as Research Contributor with the Dubai Future Foundation.
She started her career in journalism with the Free Press Group and then moved to BusinessWorld in Mumbai where she worked as sub-editor and writer.
She left India in 1991 and worked with Gulf Daily News in Bahrain. The next year saw her shift to Dubai - where she worked with leading publishing names like Gulf News, CPI Media, Gulf Research Centre, Dubai Media Inc.
During this part of her life, she launched two architecture magazines in Dubai - Architecture in 2001 and The Big Project in 2006.
Her last publishing stint was with Thomson Reuters where she was part of the core stakeholder team to launch Zawya Projects and Thomson Reuters Projects. Hence she understands the realities and complex needs of online publishing after having dealt with business analysts, IT heads, product and commercial heads as well as UI/UX specialists and raising JIRA tickets :)
In her words, after interviewing 1000s of global and regional CEOs, consultants and founders, she realized after 20+years in journalism that she needed to pivot her own life and use her experience in editorial strategy to take the road less traveled.
Hence, in 2016, Sona founded Kimiyaa, her own online editorial solutions firm to catalyze busy business heads to take a pause from making money and start revealing their secret sauce online. No. She does not ghostwrite.
Her own secret sauce is that she uses the business journalism expertise and edge to help business Thought Leaders create original content for organic SEO, which is the bigger challenge.
She actually warns her clients to sign the cheque only if he or she loves challenges.
Else don't risk the journey with her. Because she is a deconstructivist by nature and loves disruption.
Sona speaks five languages - English, Hindi, Marathi, Malayalam, Urdu, and very basic Arabic, which gives her an additional editorial twist in understanding and bridging cultural sensitivities.
She is a member of the Dubai Startup Hub, Oxygen Mastermind, and Photowalk Connect Alumni.
Sona's personal passion is to create 1-minute video stories and have adrak chai with samosas and jalebis - she is a huge foodie..
She is also a huge advocate of sustainable urban planning that is inclusive of communities and enjoys e-learning on EdX.
Her out-of-the-box experiences:
- Dubai CSR lead for Thomson Reuters (2015-2017) fundraising and community initiatives
- Editorial curator for the Architecture conferences - Cityscape 2002, 2003 and 2004
- Presented the theme of Fire (Varanasi) as part of the Photowalk Connect Alumni session at Xposure Sharjah, 2017 (The Five Elements)
- Presented her Varanasi travel film and talk on “Why Women Must Travel Alone?” at Mojjtama3
- Attended several workshops courses in filmmaking and street photography
Sona Nambiar is Founder and Editor-at-Large @Kimiyaa. She was recently accepted as Research Contributor with the Dubai Future Foundation.
She started her career in journalism with the Free Press Group and then moved to BusinessWorld in Mumbai where she worked as sub-editor and writer.
She left India in 1991 and worked with Gulf Daily News in Bahrain. The next year saw her shift to Dubai - where she worked with leading publishing names like Gulf News, CPI Media, Gulf Research Centre, Dubai Media Inc.
During this part of her life, she launched two architecture magazines in Dubai - Architecture in 2001 and The Big Project in 2006.
Her last publishing stint was with Thomson Reuters where she was part of the core stakeholder team to launch Zawya Projects and Thomson Reuters Projects. Hence she understands the realities and complex needs of online publishing after having dealt with business analysts, IT heads, product and commercial heads as well as UI/UX specialists and raising JIRA tickets :)
In her words, after interviewing 1000s of global and regional CEOs, consultants and founders, she realized after 20+years in journalism that she needed to pivot her own life and use her experience in editorial strategy to take the road less traveled.
Hence, in 2016, Sona founded Kimiyaa, her own online editorial solutions firm to catalyze busy business heads to take a pause from making money and start revealing their secret sauce online. No. She does not ghostwrite.
Her own secret sauce is that she uses the business journalism expertise and edge to help business Thought Leaders create original content for organic SEO, which is the bigger challenge.
She actually warns her clients to sign the cheque only if he or she loves challenges.
Else don't risk the journey with her. Because she is a deconstructivist by nature and loves disruption.
Sona speaks five languages - English, Hindi, Marathi, Malayalam, Urdu, and very basic Arabic, which gives her an additional editorial twist in understanding and bridging cultural sensitivities.
She is a member of the Dubai Startup Hub, Oxygen Mastermind, and Photowalk Connect Alumni.
Sona's personal passion is to create 1-minute video stories and have adrak chai with samosas and jalebis - she is a huge foodie..
She is also a huge advocate of sustainable urban planning that is inclusive of communities and enjoys e-learning on EdX.
Her out-of-the-box experiences:
- Dubai CSR lead for Thomson Reuters (2015-2017) fundraising and community initiatives
- Editorial curator for the Architecture conferences - Cityscape 2002, 2003 and 2004
- Presented the theme of Fire (Varanasi) as part of the Photowalk Connect Alumni session at Xposure Sharjah, 2017 (The Five Elements)
- Presented her Varanasi travel film and talk on “Why Women Must Travel Alone?” at Mojjtama3
- Attended several workshops courses in filmmaking and street photography
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